The Market at Stone Oak
Local, Natural and Bold
If you're from Texas, you know one of H-E-B's 400 stores. You also know that each and every H-E-B promises a customized shopping experience based on the uniqueness of the community it serves. The H-E-B Market at Stone Oak was designed to reflect the farmers market promises of local, organic, fresh and natural.
As the senior designer tasked with EGD, message management, brand positioning, moodboard developing, and vendor management on this project, I lead the team through a narrative of expert craft, personal service, a passion for local food, and a dedication for natural food.​​​​​​​

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