If you're from Texas, you probably know one of H-E-B's 400 stores. And, if you know it, you're fairly certain that your H-E-B store is better than your friend’s H-E-B store. The truth is that each promises a customized shopping experience based on the unique community it serves. 
As the senior designer tasked with EGD, message management, brand positioning, moodboard developing, and vendor management on this project, I lead the team through a narrative of expert craft, personal service, a passion for local food, and a dedication for natural food.​​​​​​​

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