How might we make an urban H-E-B® better?
Buffalo Heights
Friendly. Urban. Familiar.
Program Management + Brand Strategy + Design & Creative Direction + Team Leadership
As the in-store brand design leader, I collaborated with several teams and managed the project from launch to final installation. We delivered over 1500 branded pieces with over 500 new messages, including new departmental signage, super-graphics, posters, and wayfinding system.
