How Might We brand Austin’s newest cosmetic surgery practice?
Restora Austin
Face of Natural Beauty
Brand Strategy + Corporate Identity Design
Restora Austin’s mission was to sidestep the clinical and impersonal plastic surgery experience. They aimed to bring the best service to Austin’s plastic surgery market while focusing on realistic expectations and the most natural-looking results.
As the design leader, I devised and delivered a brand and identity that met their immediate needs and positioned them for a decade of growth.
First, know why it is different from the rest.
Restora Austin’s young and energetic team was determined to reinvent the plastic surgery service model in Austin, TX. It promised a spa-like environment, compassionate care, and the most natural results. The task was to build a brand identity to match the promise.
Know how it works.
Restora Austin put a lot of care into their intake and post-op services. This high-touch service required a sophisticated communication system that simplified the premium experience.
Build a consistent visual language.
Restora Austin promises natural-looking results. So, every piece of material developed was designed to convey that sentiment. And every piece followed strict brand guidelines to reinforce a consistent system.
