How Might We create a cost-effective gallery brochure for a non-profit gallery?
TXST Galleries
A flexible brochure design
The TXST Galleries brochure had to be flexible enough to incorporate information for both Fall and Spring exhibits. It also had to incorporate recently developed brand standards. The challenge was to find a way to promote the event in a memorable way under a very limited budget.
Give the form a dual function
The solution was an unbound brochure; a folded cover and nine 10 x 10 card inserts. Each page promoted an individual exhibit. The double-sided cards served to inform and as a keepsake.
Give the cover a second life
The cover served as a wall-mounted promotional calendar for hallways, and community boards.
Outcome
The TXST Galleries 20117-18 brochure is an example fo efficient design that is elegant, simple and functional. The unbound, over-sized card system is needed cost-effective solution. Plus, each card is dedicated to art exhibit information on one side and a photo of a representative work of art on the other.
