Simple is not easy.

I lead with “why”. I champion human-centric design. I mine for insights and focus on outcomes, and my vision is always informed by a reliable research methodology.

I strive to impact brands. I have worked with the most respected brand leaders, and my measure for success is found in the expectations that I raise. And, I’m as much at home in large organizations as I am in smaller game-changing companies. 

I obsess over craft. I'm dedicated to elegant user experiences and effective brand communications across all channels. I seek to recreate what works while side-stepping what doesn’t. And, I am uncompromising with my proven design process when solving real business problems.

I am personally committed to my profession. I seek to be an influential voice in my industry, and share my enthusiasm for the societal and economic impact of good design. 

I believe in keeping it simple, and I know that simple is not easy.

I lead, manage 
and strive
to inspire human-centric
design experiences.