How can a consumer site communicate the value and innovation of a new product?
The Future of Outdoor Recreation
Fishing has basically remained unchanged for a very long time. The trend in drone technology has created an opportunity to reinvent fishing with a new list of features and capabilities. For some consumers, a case has to be made for them to take the mental leap from holding on to the past to embracing the future of this beloved recreational activity.
Present the features
Highlight the features that solve the problems associated with the tradition.
Give the website reach
The website should be dynamic so it works across formats and is branded for credibility.
Fly™ is a fishing drone. The branded teaser website exists to present the features that solve  the frictions inherent in traditional fishing. It also gauges interest in the trend, provides product details and captures contact information.

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